Training Courses on Search Engine Marketing

ssguptainc — Sat, 07 Aug 2010 08:36:21 +0000

Insider’s Guide to Search Marketing

Number of Lessons: 14. Professionals who can take this course: Future search engine specialists with little or no experience, general marketers, advertisers, public relations professionals, web designers, IT professionals, sales professionals, product managers, and business owners.

This course takes you from a clean slate to a person in the know. It’s the perfect start whether you want to incorporate search marketing into your current area of expertise, align with your company’s search marketing efforts, or become a search engine marketer.

Successful completion of this course will enable you to: (a) Know how search engines work, (b) Identify good and poor quality links, (c) Identify the right keywords for your campaigns, (d) Understand the differences between copywriting for organic search and paid search, (e) and more…

Advanced Search Engine Optimization

Number of Lessons: 15. Professionals who can take this course: SEO Specialists. This course shares with you the methods our experts have utilized over the years to get the best “organic” or “free” results for themselves and their clients.

Successful completion of this course will enable you to: (a) Use advanced keyword selection systems for organic search, (b) Determine Web site technical issues hindering organic search rankings, (c) Perform an SEO diagnostic audit or site review, (d) Evaluate and correct Web site structure and develop site maps, (e) and more…

Effective Search Marketing : Keywords and Copywriting

Number of Lessons: 4. Professionals who can take this course: SEO Specialists, General Marketers, Copywriters, and Advertisers.

This course gives in-depth coverage to the foundation of search marketing, keywords. Without the right keywords, search marketing efforts will struggle to succeed.

Successful completion of this course will enable you to: (a) Develop an internet identity for your client or company, (b) Determine the most valid and effective keywords, (c) Utilize various tools to refine keyword list, (d) Edit and optimize web pages to improve organic search results, (e) and more…

Effective Search Marketing : Linking and Brand Management

Number of Lessons: 4. Professionals who can take this course: SEO Specialists, Public Relations Professionals, and Advertisers. This course provides in-depth coverage of linking strategies and tactics.

Successful completion of this course will enable you to: (a) Develop and implement a strategy for internal and external links, (b) How to attract links, (c) Identify the right keywords for your campaigns, (d) How to monitor and manage your brand reputation, (e) and more…

Effective Search Marketing : Social Media

Number of Lessons: 6. Professionals who can take this course: SEO Specialists, General Marketers, Public Relations Professionals, Advertisers, and Sales Professionals.

This course teaches through the integration of case studies, applications, techniques, and resources including social networks, micromedia, blog communities, customer service and networks.

Successful completion of this course will enable you to: (a) Understand the tools for production and distribution of social media including Twitter, Facebook, YouTube, Flickr and many more, (b) Optimizing Social Media for Universal Search, (c) Setting goals and defining target audience, (d) Measuring and monitoring Social Media effort, (e) and more…

ExpertRating Instructor Led Courses

admin — Sat, 07 Aug 2010 00:00:19 +0000

ExpertRating offers in-depth online courses, tutorials and eBooks to individuals and employers at affordable prices. The ExpertRating online learning resources have been developed under ISO 9001-2000 procedures. ExpertRating is a leader in Online Certification and Employment Testing and offers an affordable and efficient way for people to prove their expertise in over 200 widely accepted online certifications.

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